What are customer pain points? They are specific problems that your customers or prospective customers of your startup are experiencing in the marketplace, and offering viable solutions is the key to solving them and gaining brand loyalty.
Knowing your customers' pain points is essential because it is the first step for your startup to provide solutions.
Weaknesses are generally considered obstacles that prevent customers' pain points from being dealt with.
For instance, customers may have difficulty making a quick and secure payment on a website, or they may not speak to an agent when they want to.
Over 51% of agents believe support should be available 24/7; a small startup might not be able to afford to stay that long to monitor their customers. Still, free tools like social media channels are a great place to start; integrating automated chat functions is another excellent way to start.
Why is it important for your startup to know your customer's pain points? It’s important because knowing your customers' pain points is the first step to solving them and gaining brand loyalty.
Finding your customer pain points is key to making sales; over time, customers become more demanding and, when in doubt, want quick and effective solutions that will improve the customer experience. In fact, 75% of companies identified improving customer care as their main pain point. One way to exceed their expectations is by providing them with digital tools such as live chats, co-browsing, and AI chatbots.
This post will help your startup learn about the pain points of customers and the most common pain points in marketing. The objective is to take advantage of these customer pain points to be successful in your startup.
The essential thing is to know the concept of a customer pain point in marketing. Customer Pain points help reach customers and prevent them from ignoring marketing campaigns. Customer pain points vary, but not everyone is aware that they have a problem, which makes it challenging to carry out marketing actions.
It’s as if it were a support program; the idea is to make them realize that they have a problem and convince them that the products offered by your startup can help solve that problem. "What are the biggest challenges my customers are facing now?"
Why does your startup need to know the different pain points of your customers? There are various customer pain points; they can range from simple problems, to complex problems, and even several problems at once.
When the startup wants to improve the customer's sales processes, there are sometimes delays in transactions which is a customer pain point; how can your startup solve this pain point for them?
The customer financial pain point is when potential customers are spending wasted time on current products and want to cut back, your startup can offer a solution here.
Another customer pain point is getting support when potential customers don't get the help and support, they want. As a startup, when you fix this pain point, they become loyal to your brand for life.
Although several prospective customers have similar pain points, it’s worth noting that their causes can be different, and your startup can quickly identify these pain points.
Therefore, it is vital to research quantitatively to offer solutions according to your customer's pain points and prioritize them according to their importance.
Your startup can offer solutions to your customer pain points by researching popular blogs in your customer industry. When you find relevant blogs, you must observe the most shared publications to aid your research on essential topics. You can use any tool that helps know a specific term, explaining the solutions that customers are looking for.
Also, as a startup, observation is critical in finding relevant solutions to your customer's pain points by observing the comment section of a popular blog post.
You better understand the audience's concerns, so readers' comments in the post are more supportive. Ideally, find the posts that count as the most comments. You must read them and identify which ones express negative emotions, such as concerns, doubts, or problems.
After observing your customers' pain points or problems and doubts in comment sections, the next step your startup can do is interview your customers personally,
Your startup can also organize small group workshops for several customers to know in-depth what they are concerned about. Customers can offer their pain points at workshops for detailed insight.
This is done, now what? It’s time for your startup to organize meetings with your sales teams. Why you may ask? They know your customers' pain points better because they better understand them and tell what they want. In fact, 62% of customers prefer marketing content that addresses their pain points; take heed.
Actively positioning your startup on social media is a great way to offer viable solutions to your customers' pain points. You investigate your customers and your competition, provide answers to them, and stay ahead of your competition.
An excellent way to tap into customer pain points is to post customer reviews or stories, testimonials. When a customer explains their testimonial and how your startup's solution has helped improve their lives, it is a massive push towards your startup. It attracts potential customers who believe they can help their lives.
Common Customer Pain Points in Marketing
These are the most common customer pain points peculiar to startups, and especially in SMEs.
A customer's pain point is when they don't have time to manage corporate social media professionally. Another customer pain point is when several professionals do not know the advantages social networks offer.
Developing social media accounts is an effective strategy for your customers' startups to grow and increase their reputation. You must find time and sound professionals for it. It is crucial to have adequate tools to manage their startups' social networks.
The tools must streamline programming, administration, and graphic design management to create engaging and optimized content for social channels.
To thrill your customers' audience, you can use humorous, daring, or controversial content to start a conversation about the content shared. It is an effective marketing technique for touching people's emotions and positioning your startup to help solve your customers' pain points.
According to a LinkedIn post, "50% of customers have said admit they'll find a new brand to shop with if the current business can't anticipate their needs." to measure your customers' pain points, you must align the objectives and the KPIs from the beginning. KPIs will help you know if you are going in the right direction or going the wrong way.
Your startup must identify the target audience based on data, which is another pain point. It means that you know the needs and wants of your customers. After analyzing that, you will know what content needs to be shared to attract the audience.
In keyword strategy creation, the words that do not have much competition to be used in the content are identified. Search engines find relevant and quality content for the audience, which generates a strong return with the public.
Aligning editorial calendar creation with your marketing objectives makes you think about what content to create and its duration. It is an important document and can be adjusted. An editorial calendar makes work easier so you can see how, when, and where content is shared.
When the number of customers grows, their information grows, which is a pain point for a startup. Customer data is essential for further marketing efforts and creating more personalized experiences for your audience; you must develop relationships of quality and trust.
The key is to stay in touch with them by offering the information they need, they may be interested in something new, but later they will be interested in something else. Staying abreast of updates, analyzing your audience data, and adapting their actions are also important.
In other news, it is worthy of note that, according to a report, 80% of customers report that receiving an immediate response to a query affects their loyalty to a brand; your startup can take note of this and build solid customer care for your customers.
The return on investment in social networks expresses whether the investment in the shares has been profitable or not. Not calculating the ROI of the campaign means being limited in resources and budgets. It’s vital to calculate ROI to have a larger budget if another marketing item must be touched.
The startup needs to calculate ROI benefits in social networks; objectives achieved can assign a monetary value. It would help if you remembered that participation in social networks is free, but the time of its management is not. In the end, all the expenses added are the investment made.