MP got together with Dan Grim, founder and CEO of Good Stuff Beverage Co. Grim. His business partner, Billy Roberts, enjoys making finely crafted, richly flavored, all-natural cannabis-infused beverages. They’ve been at it since 2016 and plan to keep going until someone tells them to stop.
Good Stuff Beverages
What's Good Stuff Beverage Co., and what's its mission?
Think about a Saturday afternoon or evening that is just pure joy. Maybe you’re talking, laughing, or dancing with your best friends or family!
We believe you can have some of that Saturday joy every day of the week with Good Stuff Beverages.
All you need is a positive attitude and a little good stuff.
Hence, we like to say, “Every day is a Saturday with the Good Stuff.”
What makes Good Stuff Beverage Co. unique?
If cannabis beverages were music, then beverages focused exclusively on THC would be like an instrument only playing one note.
The terpenes we add bring melody and harmony.
That said, we offer Sativa Energy and Indica Calm beverages giving people the options in functionality they desire.
Why did you initially start Good Stuff Beverage Co., and how has the company evolved?
I was ready for a new challenge and adventure! Cannabis sounded fun, and it became clear that people would eventually want to drink their cannabis.
That idea took some time to catch on, but now it’s picking up serious steam.
What are three obstacles you’ve faced growing Good Stuff Beverage Co. over the years, and how have you overcome them?
1. Lack of Funding
Overcome through sheer force of will.
2. Lack of Help
3. Lack of Market Momentum in Beverage
It required a lot of patience.
How did you build a thriving customer base?
A great product doesn’t build a business.
You need a lot more.
You’re not building a great business without a great product that fills your customers’ needs.
People loved our product, and combined with a lot of “marketing energy,” we developed a customer base.
What is your greatest fear as an entrepreneur, and how do you manage that fear?
I’m devoting some prime years to this project.
There were very dark times when it seemed hard to imagine how we would make it.
Having the company go belly up while approaching fifty years old would be hard to swallow.
I managed my fears by keeping my head down and working. Staying focused and putting in the work every single day.
What kind of culture exists within Good Stuff Beverage Co., and how did you establish it?
Well, the management team is all from New Jersey. So, it’s a very go, go, go culture. We meet daily at 8 am.
How do you market your beverages, which tactics have been most successful, and why do you think this is the case?
Put the product in their mouths. People want an experience. So, let them have one.
Influencing the Influencer
In our world, the budtender acts as a one-on-one sales consultant. Therefore, marketing to them and winning their support has been key.
I go to the shops and meet budtenders and customers myself. They don’t get a lot of CEO attention. That effort has paid big dividends.
What are three pieces of advice you can share with people looking to become influential leaders in their businesses, and why?
1. Help People
Find out what people want and help them get there. It starts with listening.
Delegate as much as possible, but pay attention to everything. You can’t just abdicate responsibilities as much as you’d like to. The buck stops with you.
3. Show Appreciation
Show appreciation for those that work hard for you. Appreciation can be worth more than money.
What questions should entrepreneurs ask before starting a new venture, and why?
Why do you think you can solve a customer’s problem better than the competition?
Best if you have a good answer here.
Are you passionate about the solution you’ve created?
Passion can go a long way.
Where are you strong? Where are you weak? Can you find a partner to manage your vulnerable side?
This is especially important if you don’t know how to sell and market.
Do you believe there is a pattern or formula to becoming a successful leader?
I don’t know about a formula, but if you have a mission you’re passionate about and can get others excited about, you’re halfway there.
Is there anything else you’d like to share?
Cannabis beverages are a fantastic replacement for alcohol.
You should try one.